Microlit Case Study
Client Background
Our client operating in laboratory equipment sells innovative, R&D backed equipment with target audience of researchers, students working in laboratories.
Client was looking for a proper strategy to grow its presence on amazon US and Canada marketplace despite low price Chinese products entering the market.
Before the start of our engagement following task were listed
- Strategize growth for the brand in both US & CA marketplace.
- Help move inventory of slow or non-selling products.
- Grow B2B orders as it was a big share of total sales.
- Conduct listing SEO focusing on converting keywords.
- Updated images and A+ content to focus on benefits for target audience.
- Worked extensively with amazon support to remove multiple hijackers from listing.
- Ran specific coupons for business customers to increase B2B orders.
- Developed and implemented yearlong promotional calendar.
- Improved sales and ACOS by focusing on different price range variation in separate campaigns.
- Launched PPC campaigns to improve sales for low/non-selling inventory.
- Launched campaigns & pushed top converting keywords till we ranked.
- Launched multiple sponsored brand campaign’s to reach new customers.
Best Seller Rank (Amazon US)
Listed No. 5 in Best Sellers for
Lab bottletop Dispensers
Listed No. 7 in Best Sellers for
Lab Single Channel Pipettors
Results (Amazon US)
- 50% increase in sales since start of engagement.
- Forecasted to reach $1mn sales by end of 2024 which is 155% increase YOY.
- Despite improving sales ACOS decreased from 54% to 45%.
- TACOS was maintained at 20% to maintain profitability.
- B2B orders increased by 66% over the same time period.
Best Seller Rank (Amazon CA)
Achieved No. 1 best seller rank for two main ASIN’s of the brand in respective category.
Results (Amazon US)
- 33% YoY sales improvement for Jan-Mar
- 104% increase in sales since start of engagement
- TACOS kept at 13% even with significant sales increase
- 166% increase in B2B orders
Summary
Despite the challenging market we have showcased ability to drive growth for this brand.
Growthgurus team relentlessly worked on complete account management along with strategic PPC management.
Check this brief Client Testimonial highlighing the crucial role played by our team in their success on Amazon.
